17 min listen
341: CX Planning Guide
FromThe CX Cast
ratings:
Length:
20 minutes
Released:
Feb 7, 2024
Format:
Podcast episode
Description
CX leaders must invest to drive customer-focused action. This means investing more in tech to create and improve experiences, critical employee skills, unstructured feedback, and predictive modeling. Principal Analyst Pete Jacques walks us through Forrester's 2024 CX Planning guide and pragmatic budgeting advice to meet the emergent needs of customers.
Released:
Feb 7, 2024
Format:
Podcast episode
Titles in the series (98)
272: Forrester’s CX Index™ And Improving Customer Experience Quality: In this episode, we’re joined by Principal Analyst Pete Jacques, Ph.D. to discuss his background, experience on Forrester’s Customer Experience Index (CX Index™) team, and his coverage area on the Customer Experience Research team. by The CX Cast