Erik Jensen is Co-Owner and Chief Strategy Officer at Predictive ROI, a remote-first firm that helps agencies, coaches, and consultants plant their flags of authority and monetize that position.

In this episode, he shares how we can use thought leadership and strategic positioning to achieve predictable ROI and drive growth fast. Insights he shares include:

Why do some businesses view content as an expenseHow do you persuade clients to look at it differentlyThe predictable ROI from thought leadershipProcesses and examples to show how we can sell with authorityWhat is strategic positioningThe importance of cornerstone content to strategic positioningStrategic positioning and the trojan horse sales methodologyHow to test the defensibility of your strategic positioningand much much more ...