In this episode, Dionysia McPherson, co-founder of Paperform shares how to drive growth with a UX design process that is customer centric. Insights she shares include:

Why is a UX design process importantHow to understand the user and your brandHow to conduct user researchWhy user research is so importantWhats involved in user researchHow to design a minimum viable product (MVP)How to analyse data and customer journeysHow to conduct user testingThe best ways to conduct UX implementation and analysis to meet customer expectations