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How to use digital marketing analytics for the best growth results

How to use digital marketing analytics for the best growth results

FromPredictable B2B Success


How to use digital marketing analytics for the best growth results

FromPredictable B2B Success

ratings:
Length:
33 minutes
Released:
Aug 13, 2019
Format:
Podcast episode

Description

In this episode Emma Lo Russo, CEO of Digivizer shares how we can tackle global growth challenges with a data driven yet people centric approach. Insights include:

Emma's perspective on why businesses need to take a data-backed approach to strategy.The need to associate numbers with individuals to better tell their stories.How privacy and GDPR laws impact the collection of data.How Digivizer builds relationships with their customers at scale.Why a people strategy is essential for global business growth.
Released:
Aug 13, 2019
Format:
Podcast episode

Titles in the series (100)

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more.  We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com