In the digital era, customer engagement is a top priority for businesses across industries. With the rise of technology, customers have more information and choices at their fingertips than ever before. This has led to a shift in power, with customers now holding more control over their purchasing decisions.

So, we are wondering...

What are some innovative methods for businesses to engage and connect with their customers?

To shed light on this important topic, we are joined by Giles Giddings, Global VP of GTM Enablement at Mimecast. Giles is an accomplished sales enablement and strategy executive with twenty years of experience building high-performing sales teams and selling to enterprise customers. In the past decade, he has specialized in designing and executing data-centric enablement strategies that resonate with CRO objectives, driving consistent and sustainable revenue growth.