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    Episode 312: Find Your Ideal Customer Profile with Eric Holmen

    Episode 312: Find Your Ideal Customer Profile with Eric Holmen

    FromThe B2B Revenue Executive Experience

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    Episode 312: Find Your Ideal Customer Profile with Eric Holmen

    FromThe B2B Revenue Executive Experience

    ratings:
    Length:
    32 minutes
    Released:
    Apr 16, 2024
    Format:
    Podcast episode

    Description

    Many startups get their Ideal Customer Profile (ICP) wrong.

    The results?

    Low-quality leads, decreasing revenues, and unhappy customers.

    It's time to fix that.

    How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention?

    To help us with this today, we have Eric Holmen, Former CEO of Splash. Eric brings more than 20 years of experience in sales, marketing, and leadership to his work. He has consistently driven growth, innovation, and customer success in the mobile and digital industries. Throughout his career, Eric has held key leadership roles at companies such as Airship, cielo24, Invoca, and Silverpop, an IBM Company.
    Released:
    Apr 16, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.