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Episode 289: Mastering the Art of Revenue Enablement with Andrea Abbate
Episode 289: Mastering the Art of Revenue Enablement with Andrea Abbate
ratings:
Length:
38 minutes
Released:
Nov 7, 2023
Format:
Podcast episode
Description
More sales, more revenue.
Every business wants that.
Sometimes, your numbers seem like they’re getting stuck in the same place.
But revenue enablement might be the key you are looking for.
What is revenue enablement, and how does it help businesses drive more revenue?
To shed light on this important topic, we are joined by Andrea Abbate, VP of Global Enablement at Contentsquare. Andrea is a revenue enablement professional with over 20 years of experience and provable success in leading and transforming sales, go-to-market, and revenue enablement functions. Her career spans companies like LinkedIn, Showpad, and Mixpanel.
Every business wants that.
Sometimes, your numbers seem like they’re getting stuck in the same place.
But revenue enablement might be the key you are looking for.
What is revenue enablement, and how does it help businesses drive more revenue?
To shed light on this important topic, we are joined by Andrea Abbate, VP of Global Enablement at Contentsquare. Andrea is a revenue enablement professional with over 20 years of experience and provable success in leading and transforming sales, go-to-market, and revenue enablement functions. Her career spans companies like LinkedIn, Showpad, and Mixpanel.
Released:
Nov 7, 2023
Format:
Podcast episode
Titles in the series (100)
Jiri Marousek on How Building a Capable Internal Team Equals More Revenue: You’ve seen plenty of companies focused on pushing sales organizations hard to generate more revenue. There’s often a focus inside companies to get more out of the salespeople they have. This is a viable plan of attack, but it’s not the only one. Over the last five years, we’ve seen an increase in marketing and services agencies, and they aren’t cheap—even if the services they provide are seen as critical. So today, we want to talk about how building that internal capability is not only worth the investment: it can also increase revenue. To do that, we’re talking to Jiri Marousek, Chief Marketing Officer at the AOPA (Aircraft Owners and Pilots Association). Find a breakdown of this episode here. by The B2B Revenue Executive Experience