Vivek Nanda is VP Marketing at Heretto. Vivek has over a decade of experience in growth marketing and demand generation. He has helped multiple startups grow in various stages globally. He is an experienced growth marketer and demand generation leader having scaled tech startups from zero to millions of dollars of revenue, building repeatable and scalable growth engines with solid teams.

In this episode, Vivek shares how we can craft powerful audience engagement strategies that drives growth. Insights he shares include:

Marketing trends Vivek has noticed with SaaS companiesThe issue of audience engagement and the best approach in developing effective audience engagement strategiesHow to create a playbook similar to that of a media companyCan separate brands and tones of voice of two companies like HubSpot and Hustle work effectively togetherDoes a focus on audience engagement strategies take away from a traditional focus on performanceWhat does this mean for cashflow and CACWays to engage your audience and build engagementHow to tell effective stories that engage your audienceWhy review sites don't really help potential customers and what to do insteadThe power of surprise and how to utilize it in your audience engagement strategiesand much much more ...