Ray Van Hilst is the director of client results of Yoko Consulting.

Ray seamlessly blends 20+ years of marketing experience with modern web principles to establish and advance the web presences of organizations that help build a better world.

In this episode, Ray shares his experiences and lessons learned in how to create a persona that powerfully and easily boosts business growth. Insights he shares include:

Why do companies struggle with developing a holistic approach to their websitesThe best ways to make the shift from selling to empathetically understanding your customersWhy are user personas key to understanding your customers on an ongoing basisWhat challenges or mistakes businesses make in developing user personas How to create a personaA better approach on how to create a persona and whyWhat quantitative and qualitative data should we seekHow do we really understand what success for the user looks likeHow do we use this to craft a story and journey for themand much much more ...