In this episode, Casey Sullivan, CEO of Bookafy shares how he leverages a product-led growth strategy to boost his company’s results and growth. Insights he shares include:

Why a focus on product development has helped themThe traits that have made them a successful product-led growth companyThe key channel for their product-led growth marketingHow Casey finds team members with skill sets that complemented hisWhy you should prioritize more self-service funnels and training before making new hires in customer-facing rolesWhy you should consider starting a reseller programHow Bookafy has a viral effect and prompts users to share it with othersWhy you should prioritize the user experience above all elseHow to let customer requests drive growth-related initiativesHow to use feature requests as a competitive advantage and set out your roadmap.Why paywalls should not appear until the customer has seen real value in your productHow Bookafy drives free trial sign-ups

Discover more - https://www.sproutworth.com/how-to-leverage-a-product-led-growth-strategy/