In this episode, Kris Ruby, CEO and founder of Ruby Media Group shares how you can drive your B2B marketing results with 9 power public relations campaign steps. Insights she shares include:

The best way to approach setting up a plan that drives marketing resultsWhere a PR plan fit into your broader B2B marketing strategyHow to make sure your public relations campaign steps and PR strategy succeeds with defined KPI’s & ROIPR plan templates to help with tracking and monitoring the progress of your campaignThe 5 ways to ensure PR plan enhances your brand positioningWhy prospects interested in PR services need to understand how a PR firm works before they are ready to develop a PR plan and effectively work with an agencyHow to reach your target audience in digital platforms through PRHow to handle coordination with a PR professional that is external to your organizationHow to maximize SEO value from PR related content and placementsWhy personal branding is key to getting your future partners and audience to pay attention to your businessPLUS: How to distribute your content and press placements after coverage has been securedAnd the answer to “What is a good place to start for those who are uncomfortable with putting themselves on camera?”

Discover more at - https://www.sproutworth.com/9-public-relations-campaign-steps/