There are several strategies that you can explore while starting on your paid media journey. You can either go general or specific, depending on your target market and the audience. But the strategy that may work for B2C might not work for B2B unless it’s a consumerized B2B business. Also, once you start on the customer-driven content acquisition, you need to keep collecting data and experimenting until you have a clear working model.In today's episode, our guest, Rishabh Jain, discusses content-driven customer acquisition and content experimentation for eCommerce brands. He also discusses how brands can formulate their strategy while starting on the journey of paid media. Finally, he discusses why it is critical to have the purchase funnel and the customer journeys right to get ROI from the paid efforts.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.