Growing a consumer packaged goods (CPG) brand is uniquely challenging. Not only will you need a product that consumers are willing to pay for, but you will also be required to win over your distributors and partners. Even if you succeed in developing your customer channels, you might still fail if you can't figure out how to manage your supply chain and cash flow. In today's episode, we have our guest Aman Ailani from SAH.OL Cold Brew who discusses the unique challenges and important metrics for a consumer brand and a food and beverage company. We also had a chance to discuss the secrets behind his company’s exponential growth in the Boston market. Finally, we touched on how LinkedIn has helped him raise awareness about his brand in a space where he competes with powerful brands like Starbucks.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.