In the realm of Mexican ecommerce, unique nuances shape the landscape, setting it apart from its counterparts, particularly in the United States. One striking trend is the exponential growth of the Mexican ecommerce sector, outpacing the expansion observed in the US market. This surge can be attributed to various factors, including increased internet penetration, rising smartphone usage, and a growing middle class with greater access to digital services. However, navigating the Mexican business environment comes with its challenges, notably bureaucratic hurdles that businesses must navigate to establish and operate successfully. In today's episode, our guest, Ramiro Velasco, discusses the nuances of the Mexican market and how it differs from other markets. He also describes it from both perspectives: when Mexican companies might be trying to penetrate the US market or when US companies might be trying to penetrate the Mexican market. Finally, he describes several other cultural differences that make the Mexican market unique and one of the fastest growing. If you’d like to learn more about Ramiro, head over to goavance.com.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.