Internal communication influences the culture of an organization, and culture typically is the biggest driver of growth? But what exactly is the culture? Is it about hiring employees from diverse backgrounds? Is it about creating the culture-buzz that most startups create? While every company might claim that they have the best culture, the culture that differentiates a fastest-growing company from the rest is hard to build.In today's episode, we have our guest Ben Baker who starts describing how internal communication influences growth. He also touches on the cultural differences between VC-funded startups and traditional manufacturing and distribution lifestyle businesses. Finally, he discussed what industrial executives could do to enable the culture with internal communication tools and processes and how they can grow with a great culture.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.