We all understand the power of social media and its influence. But how to build authority and your tribe on social media? What works when it comes to building a large audience around your expertise and interests? Is it the subject-matter expertise, industry awareness, or something else? These are the questions you will have if you wish to have a strong personal brand and thought leadership in your industry.In today's episode, we have our guest Lorena Acosta, who takes us through her journey of amassing millions of followers on LinkedIn. She also discusses the most critical factors that are important for anyone to be successful on social media. Finally, she discusses the mistakes executives make in focusing on subject-matter expertise and knowledge rather than trust and authenticity.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.