Big brands are quitting social media. Should you?  Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social. He admits social media has a problem & shares what you should do INSTEAD of going dark. In this episode of the podcast, we talk about:  The REAL problem with social media right now    Why posting consistently is only a small part of building your brand with social media The reason his agency cringes when clients ask for more likes, comments, and shares One metric (out of the hundreds) with which Rik gauges his clients’ online success    His thoughts on Lush calling social media quits (hint: bad move!) What Burger King can teach you about competitive plays on social media How Gen Z is shaping trends on social media (including my eyeglasses!) Ask your audience THIS question if you want to create a more positive online community What Duolingo's getting right with its social media strategy The truth about the algorithms giving social media a bad rap  …and more!      This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   About the Guest Rik Courtney is the founder of Be More Social, an award-winning social media marketing and communications agency. An entrepreneur by trade, knowing everything there is to know about marketing and building a business online. Today, he has successfully set up franchises across the country as he aims to help the 1% of the 5.9 million businesses in the UK. In a couple of years, he seeks to take Be More Social globally. In addition to this, Rik is the CEO of Be More Group, which covers industries from health and fitness, weight loss, business growth and creativity - a true reflection of Rik himself. The Be More Group offers a diverse array of accountability solutions born from the many years of experience Rik has had in business. Website: https://rikcourtney.com/ LinkedIn: https://www.linkedin.com/in/rikcourtney/ Facebook: https://www.facebook.com/rikcourtney75 Instagram: https://www.instagram.com/rikcourtney_/ Twitter: https://twitter.com/rik_courtney YouTube: https://www.youtube.com/channel/UCXgdMZu1thcn4ZfGjcX7kgw   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/188