Remember marketing your business with snail mail? Social media has been such a game changer since then. Take my husband for example. He’s a local realtor, and he never knows how the people who receive his mailers react — except for the one time someone called the house asking him not to send them anymore. But with social media, your community will like, comment, or share right away, enabling you to gauge the effectiveness of your marketing.  That’s why community is essential to your social media strategy. In this episode, you’ll hear how to build yours. So listen up now.  In this episode of the podcast, I talk about:  #1 mistake business owners make with social media My insider tips for engaging your community in a way that positively impacts your business Industries in which your follower count truly matters How my client is leveraging LinkedIn Polls to better serve the specific needs of her audience The power of knowledge sharing for building trust Why you won't find success on social media showing up only when & where YOU want  What will REALLY future-proof your social media strategy   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/204