Do you have social media lurkers silently engaging with your content? I’ve had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode).  We’ve been trained to go after the dopamine hit from likes and comments, but the folks who don’t publicly engage with your content are just as important (if not more) than the ones who do.  It’s time to embrace these followers, so in this episode, I’m stressing the importance of prioritizing quality engagement so you can gain a fresh perspective on engaging with your audience and fostering meaningful connections on social.  In this episode of the podcast, I talk about:  Why every business isn’t built for likes and comments Why engagement doesn’t equal interest Going deeper than surface-level social connections Private engagement metrics Stirring the pot to increase engagement …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside  Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/291