Ever notice a dip in your social media numbers? Or wonder why you have less likes and less comments than you’re used to receiving? Today I share some tools to help understand your social media data along with creative ways to reignite your social media audience!   In this podcast episode, I share:  Why you should look at and be able to understand your social media numbers The importance of being able to view your numbers retroactively  The impact of Instagram stories, videos, and giveaways  Why you should analyze your messaging and make sure it matches your audience Why the images you’re using for your messaging may need updating  Why you should consider posting something risky or somewhat controversial The power of flipping the script and starting conversations with open-ended questions        Memorable Quotes: “You have to KNOW your numbers.” “Analyze your WHY: Think about why people are attracted to your message, to your brand, to what you do.”  “Are you speaking the language of your audience or are you just talking to yourself?”   “If you can post something that stirs the pot—something a little controversial—it really works well for reigniting your social media audience.”  Remember we’re trying to be SOCIAL on social media!”    Links Mentioned: https://youtu.be/xKQqWJCiHeI This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media