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Why No One Cares About Your Content (And How to Fix It)

Why No One Cares About Your Content (And How to Fix It)

FromDesigning Tomorrow: Creative Strategies for Social Impact


Why No One Cares About Your Content (And How to Fix It)

FromDesigning Tomorrow: Creative Strategies for Social Impact

ratings:
Length:
26 minutes
Released:
Apr 23, 2024
Format:
Podcast episode

Description

Are you tired of putting time and energy into creating content that just doesn’t get meaningful engagement from your community?We’ve all been there. You’re proud of your hard work and effort. A feeling of excitement rushes over you as you hit “post” or “publish.” This one’s going places, you just know it. Only, it doesn’t. It flops. Or maybe a few people engage but nowhere near the level of traction you need to take your mission to the next level. It’s one of the hardest and most disheartening parts about creating and producing content. And it makes you question if any of your energy and investment is even worth it at all. Sometimes it even feels unfair, like the algorithm holds a weird personal grudge against you, or that people’s attention spans are so short these days that they don’t engage with anything meaningful anymore. Other people seem to be blowing up and going viral, and their content feels generic, clickbaity, and low value.What’s going on here?In today’s episode, we cover: The top 10 mistakes we see that stop marketers from getting traction with their contentThe importance of framing and packaging your content in a way that actually captures attentionThe mindsets and habits of successful content creators that will forever change your thinking on content creationAnd how you can apply these strategies to your own content to start getting the traction you need*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on iTunes. We could not do this without you!We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com.Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.Resources:How To Power Up Your Content Strategy When You’re Short on Time and StaffHow to Build a Next-level Content StrategyQuality Over Quantity: A Content Strategy to Stand ApartCase Study: Let’s Green California
Released:
Apr 23, 2024
Format:
Podcast episode

Titles in the series (10)

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission?Now imagine, for a second, what kind of impact you could create? With truly sustainable revenue and resources. With deeper engagement and relationships with your community. With more influence in your social impact category.Welcome to Designing Tomorrow, the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic.Eric brings his experience and insights working with social impact organizations across the globe directly to you, navigating our rapidly-changing, digitally-driven world with a new playbook to reach your true impact potential.Each episode, we do a deep dive into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. And we’re going beyond high-level concepts. We cover the specific tools and tactics you can use, today, to make meaningful progress toward your mission.Join us as we explore how social impact organizations can transform into category leaders, multiply their impact, and propel our sector forward.New episodes of Designing Tomorrow are available each Tuesday wherever you get your favorite podcasts. Or find the video versions on our YouTube channel. Let’s design a better tomorrow, together.Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/podcast