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Stop Chasing Revenue. Learn to ATTRACT it Instead.

Stop Chasing Revenue. Learn to ATTRACT it Instead.

FromDesigning Tomorrow: Creative Strategies for Social Impact


Stop Chasing Revenue. Learn to ATTRACT it Instead.

FromDesigning Tomorrow: Creative Strategies for Social Impact

ratings:
Length:
21 minutes
Released:
May 14, 2024
Format:
Podcast episode

Description

Is your social impact brand attracting enough revenue to power your mission and build a healthy, sustainable organization? Or do you feel like you’re constantly chasing donors and customers just to keep the lights on?Chances are, the second scenario hits closer to home. If so, you’re not alone. Because the social impact sector has a revenue problem. And it’s not a small one. We’re not just talking about donor retention, or shifting consumer behaviors, or downward trends in giving and support for social impact causes either. We’re talking about deeply rooted cultural beliefs and narratives that have shaped our entire sector. And that many of us have just learned to accept as inevitable.In today’s episode, we cover:The cultural beliefs and narratives that have created unhealthy and unsustainable norms that are holding our sector backWhy so many social impact organizations struggle to attract, grow, and retain revenue for their missionsAnd how you can create the conditions for revenue generation that can lead to the growth you need to truly power your mission and build a sustainable, resilient organization*** If you like the episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on iTunes. We could not do this without you!We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com.Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.Resources:Nonprofits, Fundraising Success Depends on the Strength of Your WebsiteThe ROI of Brand BuildingRead the Manifesto Listen to the Manifesto
Released:
May 14, 2024
Format:
Podcast episode

Titles in the series (11)

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission?Now imagine, for a second, what kind of impact you could create? With truly sustainable revenue and resources. With deeper engagement and relationships with your community. With more influence in your social impact category.Welcome to Designing Tomorrow, the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic.Eric brings his experience and insights working with social impact organizations across the globe directly to you, navigating our rapidly-changing, digitally-driven world with a new playbook to reach your true impact potential.Each episode, we do a deep dive into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. And we’re going beyond high-level concepts. We cover the specific tools and tactics you can use, today, to make meaningful progress toward your mission.Join us as we explore how social impact organizations can transform into category leaders, multiply their impact, and propel our sector forward.New episodes of Designing Tomorrow are available each Tuesday wherever you get your favorite podcasts. Or find the video versions on our YouTube channel. Let’s design a better tomorrow, together.Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/podcast