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The ONE THING All Successful Social Impact Brands Get Right

The ONE THING All Successful Social Impact Brands Get Right

FromDesigning Tomorrow: Creative Strategies for Social Impact


The ONE THING All Successful Social Impact Brands Get Right

FromDesigning Tomorrow: Creative Strategies for Social Impact

ratings:
Length:
17 minutes
Released:
Apr 2, 2024
Format:
Podcast episode

Description

There’s one critical piece of your social impact strategy that you have to get right. When you don’t get it right, it holds back every facet of your growth and progress. We’ve seen it block and hinder revenue and fundraising.We’ve seen it create massive inefficiencies and reduce capacity.We’ve seen it negatively impact engagement, growth, and culture.So, what is this one key thing?It’s your social impact niche. Owning a social impact niche is a fundamental piece of your broader strategic plan and approach. In today’s episode, we’ll cover:  The key ingredients to defining a social impact niche for your organizationReal-world examples of 3 different social impact brands that have nailed their niche, and how it’s helped them supercharge their growth and successKey tips that you can use to define and own a niche for your own social impact mission*** If you liked this episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on Apple Podcasts. We could not do this without you!We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.comThank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.Resources:Social Impact Branding: Making Your Nonprofit Standout How to Find Your Social Impact NicheIs Your Social Impact Marketing Strategy Built on a Strong Foundation or a House of Cards? Benefits of Our Integrated Branding Process One Acre FundCruzFoamSTEM from DanceSTEM from Dance Case Study
Released:
Apr 2, 2024
Format:
Podcast episode

Titles in the series (8)

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission?Now imagine, for a second, what kind of impact you could create? With truly sustainable revenue and resources. With deeper engagement and relationships with your community. With more influence in your social impact category.Welcome to Designing Tomorrow, the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic.Eric brings his experience and insights working with social impact organizations across the globe directly to you, navigating our rapidly-changing, digitally-driven world with a new playbook to reach your true impact potential.Each episode, we do a deep dive into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. And we’re going beyond high-level concepts. We cover the specific tools and tactics you can use, today, to make meaningful progress toward your mission.Join us as we explore how social impact organizations can transform into category leaders, multiply their impact, and propel our sector forward.New episodes of Designing Tomorrow are available each Tuesday wherever you get your favorite podcasts. Or find the video versions on our YouTube channel. Let’s design a better tomorrow, together.Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/podcast