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Are Websites Dead? Not When They Grow Your Revenue Like THIS.

Are Websites Dead? Not When They Grow Your Revenue Like THIS.

FromDesigning Tomorrow: Creative Strategies for Social Impact


Are Websites Dead? Not When They Grow Your Revenue Like THIS.

FromDesigning Tomorrow: Creative Strategies for Social Impact

ratings:
Length:
25 minutes
Released:
Apr 16, 2024
Format:
Podcast episode

Description

Are websites a dying relic of the internet’s past? With so much of our digital engagement today happening through social channels, there’s an ever-growing narrative that your website just isn’t that important anymore.That what you really need to do is nail your content strategy. Get big on TikTok. Tell your story through short form video. Build supporter trust through influencer campaigns. That Gen Z doesn’t even use websites anyway. That narrative couldn’t be further from the truth — especially for social impact brands.In today’s episode, we cover: The changing nature of the internet and how it’s shaping our modern cultureWhy most websites don’t convert, and the top 10 issues we see with most social impact websitesAnd the specific strategies and tactics that can turn your website into an activating, revenue-generating, digital flywheel*** If you liked this episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on iTunes. We could not do this without you!We love hearing feedback from our community, so please email us with your questions or comments — including topics you’d like us to cover in future episodes — at podcast@designbycosmic.com.Thank you for all that you do for your cause and for being part of the movement to move humanity and the planet forward.    Resources:Article: The 5 Key Things the Best Marketing Websites DoArticle: Your Organization’s Website Should be Catalytic – and CustomArticle: Nonprofits, Fundraising Success Depends on the Strength of Your WebsiteArticle: 5 Factors for Improving Digital Accessibility & EquityArticle: How to Build a Focused, User-Friendly Website for Your Community FoundationArticle: Achieve Your Social Impact Organization's Digital Goals with JAMstackCase Study: Equality Fund Presents “Your Daily Feminist Intention”Interactive Website Experience: Equality Fund Presents “Your Daily Feminist Intention”
Released:
Apr 16, 2024
Format:
Podcast episode

Titles in the series (8)

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission?Now imagine, for a second, what kind of impact you could create? With truly sustainable revenue and resources. With deeper engagement and relationships with your community. With more influence in your social impact category.Welcome to Designing Tomorrow, the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic.Eric brings his experience and insights working with social impact organizations across the globe directly to you, navigating our rapidly-changing, digitally-driven world with a new playbook to reach your true impact potential.Each episode, we do a deep dive into the strategies, mindsets, and behaviors top social impact brands use to play and win in the attention economy. And we’re going beyond high-level concepts. We cover the specific tools and tactics you can use, today, to make meaningful progress toward your mission.Join us as we explore how social impact organizations can transform into category leaders, multiply their impact, and propel our sector forward.New episodes of Designing Tomorrow are available each Tuesday wherever you get your favorite podcasts. Or find the video versions on our YouTube channel. Let’s design a better tomorrow, together.Designing Tomorrow is a Cosmic Production. Learn more at https://designbycosmic.com/podcast