Public platforms to private communities — consumers are moving… so how do brands follow? Also: Why is UA still alive? Microsoft has some nice ad platform upgrades. Publishers reassess their activity on Facebook.And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium in the Show Notes… Shane Cicero on the new AI-based audiences: How good are they, how they’re different than lookalikes, and is the future of the Meta platform just one big button that reads “Spend Now”?.? Follow us on our social media? Get our free daily newsletter⭐ Review the podcast✉️ Contact Us: Email or Send Voicemail·GO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Meta Ad platform updates with Andrew Foxwell✅ Google Ad platform updates with Jyll Saskin Gales✅ Earlier episodes each day✅ Story links in show notes✅ “Skip to story” audio chapters✅ Member-exclusive Slack channel✅ Member-only Monthly livestreams with Tod✅ Back catalog of 20+ marketing science interviews✅ Discounts on marketing tools✅...and a lot more!Check it out: todayindigital.com/premium·ADVERTISING? Advertising Options? $20 Classified Ads·GET MORE FROM US?️ Our other podcast "Behind the Ad"? Our “The Top Story” LinkedIn newsletter? Our Slack community? Need help with your social media? Check us out: engageQ digital·UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Google Ads for Beginners with Jyll Saskin Gales• Foxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.·Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Our Sponsors:* Check out Indeed and use my code DIGITAL for a great deal: https://www.indeed.com/* Check out Miro and use my code No promotion code/URL for a great deal: https://miro.com/Privacy & Opt-Out: https://redcircle.com/privacy