Tod speaks with Dr. Cat Armstrong Soule who co-authored a marketing research paper about how marketers should use numbers and percentage in marketing copy. The paper is called “Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent.”Since Mondays tend to be slow days for actual marketing news, we're experimenting with these long-form interviews on Mondays. Do you like them?- YES, I like the weekly interviews on Mondays- NO, I prefer the daily-news format on Mondays? Get our free daily newsletter? Advertising: Reach Thousands of Marketing Decision-Makers? Follow us on social media or contact usGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE? Need help with your social media? Check us out: engageQ digital? Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!? Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy