If you are not familiar with Floyd Jones, Community and Partnerships Lead at Givebutter, allow me to introduce you to one of my FAVORITE people on this planet! Floyd’s energy and kindness radiates when you're in his presence, and today, we sat down in real life (in my podcast studio in Atlanta!) to talk about segmenting your audiences for GivingTuesday success, social media as a catalyst for growth, and how Givebutter is going big this year (hint: you could win up to $5,000, but you have to act fast).Check out https://givebutter.com/giving-tuesday for more information and to apply.Episode Partner: This episode is presented by Givebutter and MemoryFox.Nonprofits use Givebutter to replace multiple tools so they can launch fundraising campaigns, events, and auctions, communicate with their donors through email and free text blasts, update their websites’ donate buttons and collection forms, and access a built-in CRM—all in one place. P.S. They just launched a free game-changing auction platform you'll want to check out! Create your FREE account here!Click HERE to sign up for our fun and free webinar on November 10th!MemoryFox makes it easy to collect Community Generated Content through a secure, guided and custom-branded platform. You’ll be able to share authentic and relatable content, reach more people, and grow your impact. Set up a demo with one of their storytelling experts at memoryfox.io/dana, plus get 10% off!Resources & LinksLearn more about Givebutter’s Giving Tuesday hub and submit your own campaign for a chance to win! You can also connect with Floyd on LinkedIn.Set up a demo with one of MemoryFox’s Set storytelling experts at memoryfox.io/dana, plus get 10% off!Curious about UTM parameters and how you can use them? This article is a great place to start.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.