TikTok is where it’s at. In fact, it’s the #1 platform nearly ALL of my podcast guests have said they’re the most intrigued about. So today I’m talking to Samantha Vlasceanu, a TikTok coach on a mission to convince you that TikTok is NOT just for teenagers and silly dance videos.In fact, it’s an incredible platform (yes, even for nonprofits), that has taken the world by storm. Samantha blew me away when she told me that there are over 400 million active users on TikTok every single week that are over the age of 30! Intrigued yet? Samantha has over 130,000 followers on TikTok and shares her favorite TikTok content ideas, the differences between TikTok and Instagram’s algorithms, and the top metrics we should be paying attention to.Resources & LinksFollow Samantha on Instagram at @thetiktokcoach or on TikTok @thetiktokcoachsamv.Samantha’s favorite brands to follow on TikTok are Duolingo, BarkBox, Amazon, and Red Bull.Join my upcoming live workshop series, Grow Your Gifts, and learn how to launch optimized ad campaigns on Instagram and Facebook, plus get personalized feedback from me. Get on the interest list now to learn more and have a successful giving season.My mastermind is reopening in January! If you’re ready to build and launch an impactful monthly donor program in just 3 months, apply here. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.