How do you go from a transitional audience of Facebook followers to a level of deep engagement where you actually get to know them? I always love sharing interesting tech and tools, which is why I’m excited to introduce you to Nick Black and Jeremy Berman, the founders of GoodUnited. This dynamic duo are lifting the veil on their mission to transform nonprofit fundraising in the age of social media, turning passive followers into champions of change.Our episode opens up with a candid conversation about diversity and inclusivity, and the pivotal steps Nick and Jeremy are taking to prioritize these values across their upcoming events following a difficult wake up call. Then, we get right into the nuts and bolts of Facebook fundraising campaigns - and how over time, Facebook has unlocked over 7 BILLION dollars in donations with their giving tools. Don’t miss out on these massive opportunities for nonprofits, including the ability to directly connect with donors in Facebook Messenger and how you can leverage GoodUnited’s powerful messaging tools.One messaging push resulted in 2,900 shares of a post in 18 hours! We wrap with some fascinating case studies, dissecting campaigns from Puppy Rescue Mission and the American Heart Association's Kids Heart Challenge, and highlight the power of conversational messaging to engage and mobilize supporters. Resources & LinksConnect with Nick on LinkedIn, and with Jeremy on LinkedIn and Instagram.Nick and Jeremy’s book comes out March 26th! Click here to preorder One-Click to Give: Future Proof Your Fundraising with Social Media.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.March 2024Join me on Thursday, March 14th at 10a PT / 1p ET for a FREE virtual event to learn how to supercharge your social fundraising and learn next-level tactics to deliver the right donors. Register here to join live or to get the replay.Are you ready to grow your email list with social ads in just seven days? Join the next round of my Grow Your List Ads Challenge where we’ll create your lead magnet and ad copy and make sure that we're setting up your ads for success. Limited spots are left and we start the week of March 11th! Click here to register.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!