How can earned media create viral moments and drive impact? Today, we’re dissecting the evolution of earned media and how to measure success in the digital realm, especially for nonprofits.And there’s no one better to team up with for this conversation than Joe Quenqua, one of the most creative and brilliant communication professionals that I know!This episode is a revelation of what viral marketing moments mean and can look like in 2024. We analyze case studies featuring the Muppets, QVC, and the Weight Watchers' Kurbo app, and how $0 in marketing spend can lead to a media frenzy.We also underscore the vital role of a Chief Communications Officer in any organization, and how as a fractional CCO, Joe averts potential crises, plus his favorite communication strategies when working closely with different leadership teams.By the end of this episode, you'll walk away with insights and strategies that will transform your mission-driven communication efforts.Resources & LinksConnect with Joe on LinkedIn.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Don’t miss DonorPerfect’s Community Conference SPARK on June 4 & 5! It’s for any fundraiser wanting to excel in donor management, program innovation, community engagement, and organizational growth. Register for FREE! RSVP: https://bit.ly/DSSPARKWant a donor acquisition plan tailored to you? All you need to do is answer 5 simple questions. Get your personalized growth plan: https://bit.ly/DonorGrowthQuizThe NIO Summit is the nonprofit industry’s premier digital fundraising event! Join hundreds of fellow nonprofit professionals in Indianapolis September 18-19 and save $600 on your ticket -- the lowest price available anywhere right here: https://bit.ly/NIOSummit2024Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!