Stories have the power to change the world, and this is exactly what Cubby Graham has been doing at charity: water for the last 9 years as their social media lead.Cubby and I get into what truly makes a great story, where to find great storytellers, how their incredible World Water Day campaign came to life (including a successful cold pitch to Pantone), and how they retain 70,000 members in their monthly giving program, The Spring.Are you fired up yet? I know you’re going to hear so many mic drop moments on this episode.Episode Partner: This episode is presented by Fundraise Up, a technology company unlocking the world’s generosity potential by optimizing the way people give. The company’s donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe. For more information, visit fundraiseup.com/generosityResources & LinksFor help onboarding Fundraise Up visit: https://positiveequation.com/fundraise-up-onboardingConnect with Cubby on Instagram at @cubbygraham and consider joining charity: water’s monthly donor program, The Spring, where you can support their mission to end the water crisis. Follow @charitywater on Instagram, Twitter, and Facebook.Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.