This episode is sponsored in part by Kitty Sift and Doobert.com. Deborah Cribbs, a banker by trade, is the chair of the board of trustees for Joanie Bernard Foundation and the Ten movement, which works in the greater Cincinnati area to help achieve a no-kill community for cats. The foundation’s ad campaigns featuring Scooter the Neutered Cat have helped increase awareness and engagement in the community about spay and neuter and community cats. The work of the foundation has helped improve the live release rate in Cincinnati shelters from just 37% to over 96%. Deborah and Stacy talk about how Deborah came to the animal welfare industry through the mission to spend the foundation’s money wisely. They discuss how to target impactful spending that drives change in the community, and how to engage the public, giving them ownership of the problems in the community. Deborah shares how with a focus on spay/neuter and community cats, their ad campaigns have been able to drive community members to action. For more information on the Joanie Bernard Foundation, visit their website, and for information on the Mild Kingdom campaign and for resources on tnr, go to the Ten movement’s website.