"They're people, not email addresses." Dan Reed, CFRE, is the Senior Account Director, Digital Fundraising for the nonprofit marketing agency, Media Cause. He joins Patrick today to share the most up-to-date advice on nonprofit marketing. Dan started his digital fundraising career at Us TOO International Prostate Cancer Education and Support Network, developing peer-to-peer activities for two annual Greater Chicago Prostate Cancer Run Walk & Rolls. From there, Dan spent seven years at the Smithsonian Institution, managing the digital components of the Friends of the Smithsonian direct response program, mid-level donor program and working across the different Smithsonian units, supporting their digital fundraising efforts. While at the Smithsonian, Dan earned his Masters Degree in Strategic Fundraising and Philanthropy. Next, Dan moved to World Food Program USA, building out their digital fundraising program from the ground up and developing an award winning monthly donor program over the course of three years.In 2021, Dan earned his Certified Fund Raising Executive (CFRE) designation from CFRE International and has 15 years of digital fundraising experience.Since joining Media Cause in 2018, the favorite part of his job has been the opportunity to work with a wide variety of nonprofits that are striving to make the world a better place. He’s been inspired on a daily basis helping passionate clients achieve their fundraising goals.Connect with Dan: Dan@mediacause.com   More About Media Cause: https://mediacause.com/Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterAbout The Official Do Good Better Podcast:Each episode features (fundraising expert, speaker, event creator and author) Patrick Kirby interviewing leaders and champions of small & medium nonprofits to share their successes, their impact, and what makes them a unicorn in a field of horses. Patrick answers fundraising questions and (most importantly) showcases how you can support these small nonprofits doing great big things!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate #dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359