The power and influence of women in generosity is on the rise, and so is their desire to be recognized differently. There are so many problems with formal salutations in fundraising, so why are we still using them?
? Punchline: Move away from default gendered salutations and provide options for how donors wish to be addressed. Listen to donors and respect their preferences.

Resources:
DRG Greetings and Salutations Guide

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Bloomerang
Season 2 of Fundraising is Funny is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. 
After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith described their experience, “We love Bloomerang. It saves time. It’s helped us raise more funds.” Click here to listen to the full interview with First Tee of Greater Akron.
DonorPerfect
DonorPerfect is an all-in-one fundraising software solution that helps you manage and track relationships with donors, raise money on and offline, and automate administrative tasks – all with a single nonprofit CRM. DonorPerfect has been serving the nonprofit community for over 30 years. Clients love them, board members trust them, and industry experts (like us!) recommend them. Right now, we recommend you check out their monthly giving success kit, a free guide to creating and growing your own recurring giving program. 
iWave
iWave is the leading provider of award-winning fundraising intelligence for nonprofits. With iWave’s powerful solutions, you’re not just getting incredible wealth screening and analytics that help you learn more about your donors with pinpoint accuracy, you can identify new donors through prospecting, find out more about your corporate and foundation donors, and gain tremendous insight into the most effective cultivation and engagement approaches – all powered by the industry’s largest philanthropic giving database. Visit iwave.com to learn more!
MSP Cultivate
This episode is brought to you by MSP Cultivate. New challenges arrive on your desk every day. New trends in communications are popping up faster than you can follow them, and technology affects everything you do. Our friends at MSP Cultivate help you find the right strategy and execution to help you accomplish your most fundamental goal: engaging and connecting with your donors. Learn more at www.mspcultivate.com. 
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With more than 30 years of experience, Wired Production Group is the leading provider of full-service event solutions. They are award-winning event professionals who create unforgettable live, virtual, and hybrid experiences. They do more than just provide event and video production services - they create an experience that their clients will never forget. Their team stages creative projects across a broad range of markets and delivers a strategic process built to enhance, engage, and entertain your audience.