You’ve cultivated a great list of donors, you’ve launched an annual appeal, and the gifts are starting to come in. So far, so good. But what information are you capturing about your donors so that you can better target them for the next campaign? Are you doing the right things to move your donors along the path from the first gift to what will hopefully be many more later? And then there’s your list – is it the same list you use year after year? Can you make it better?
These are just some of the questions that nonprofits ask themselves on a daily basis. Donors are everything, and with the right information, you can maximize the potential of each donor. To give us a background on using donor management to improve fundraising, we have two guests on the show today: Jill McCarville, VP of Marketing, and Mitchell Bruce, Senior Account Executive, both from iWave. iWave is a top-rated donor prospect research tool used by dozens of nonprofits. I’d like to welcome you both to the show.
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Soukup Strategic Solutions, Inc. was founded in 2012 by the company’s president, Sheryl Soukup, to provide nonprofit organizations with expertise in fundraising and nonprofit management. The company offers consulting, coaching, and full-service grant writing, marketing, donor database management, strategic planning, and much more.
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