Repeat after us: no donor is the same. And digging in beyond surface-level data can illuminate why two gents who own castles in England are two very different humans with different interests and giving motivations.
?Punchline: Assumptions can sink relationships without the proper context. Digging into your data to understand the heart of a donor is game-changing for long-term connection.

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Bloomerang
This season of Fundraising is Funny is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. 
After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith described their experience, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/funny. 
MSP Cultivate
This episode is brought to you by MSP Cultivate. New challenges arrive on your desk every day. New trends in communications are popping up faster than you can follow them, and technology affects everything you do. Our friends at MSP Cultivate help you find the right strategy and execution to help you accomplish your most fundamental goal: engaging and connecting with your donors. Learn more at www.mspcultivate.com. 
Givebutter
Taking a quick moment to share more about our sponsor: Givebutter, the all-in-one nonprofit fundraising platform that’s empowering millions of changemakers like you to raise more, pay less, and give better.
Nonprofits use Givebutter to bring together multiple tools, including donation forms, fundraising campaigns, events, auctions, CRM, email marketing, text messaging, and more—all for free, thanks to their 100% transparent tip-or-fee model. 
As the #1 rated nonprofit software company on G2 across multiple categories including donor management and auctions, Givebutter is on a mission to power the next billion changemakers. 
If you're a nonprofit, school, team, or any kind of group looking to raise money, sign up for your free Givebutter account to get started in minutes. Head to givebutter.com to claim your free account today.