Storytelling is a FUNDAMENTAL part of marketing. But what actually makes a good story?When we hear stories, we feel compelled to give and to care about certain issues. And this is where today’s guest Shereese Floyd shines. Shereese is an award-winning speech writer, TEDx speaker, and businesswoman who has been recognized for her creativity in storytelling and brand messaging. In fact, she’s helped organizations raise over $2 million dollars.Get your notepads ready, y'all! This conversation is jam-packed with a ton of tactical tips to integrate into your organization.Episode Partner: This episode is presented by Instil, a nonprofit platform built to leverage the power of modern technology to help nonprofits do their best work. Instil holistically manages supporters including donors, members, and volunteers to deepen nonprofit connections with their community, increase revenue, and maximize impact. Learn more here.Resources & LinksIs your CRM working for you? Join me at my FREE webinar with Instil on September 28th where you’ll learn how to audit your existing CRM technology and understand what features are important to have.Learn more about Shereese and her work at Witness My Life and connect with her on LinkedIn.Episode 14: The Pursuit of Justice Through Digital with Alicia MauleEpisode 13: Every 7 Seconds Matters - How To Move the Masses with Invisible Children Co-Founder Jason RussellWant to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.