Get your notepads ready because Jane Pfeiffer, Founder and President of branding, web, and advertising agency Fieldtrip, is teaching us how to make our branding stand out, level up our marketing efforts, and why we need to start with a job description if we’re thinking about revamping our website.In this episode, we go in-depth on three core topics: branding, websites, and advertising. Jane and I also discuss a fun “Triple A” exercise that will help you define your audiences, improve your conversion rates, and help your audiences much more effectively become advocates (you won’t want to miss this part).If you’ve ever thought your brand is too complex or not “sexy”, Jane is about to prove you wrong!Resources & Links‘Tis the season to be running Facebook and Instagram Ads asking your warm audience of supporters to give! Learn how to launch effective donation ad campaigns in just 37 minutes inside of my mini-course. Get started here and see up to 2x returns on ad spend. Learn more about Jane at Fieldtrip and connect with her at janep@hellofieldtrip.com. Check out Jane’s client, The National Stem Cell Foundation and see their beautiful branding work. Jane also has an in-depth case study you can read about.See the work Jane did with the Kentucky State Parks Foundation.Watch Jane’s video about the Mission Multiplier, which breaks down more of her framework around awareness, alignment, and advocacy.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.