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165 | When Your Lead Generation Ad Isn't Converting [Case Study]

165 | When Your Lead Generation Ad Isn't Converting [Case Study]

FromMarket, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs


165 | When Your Lead Generation Ad Isn't Converting [Case Study]

FromMarket, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs

ratings:
Length:
22 minutes
Released:
Apr 13, 2024
Format:
Podcast episode

Description

Have you hever had a lead generation campaign NOT get the results you were hoping for?This week, we're dissecting a struggling lead generation campaign I ran recently.  In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around. From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates. I'm hoping that by listening in, you'll learn to identify weak spots in your campaign and gain the knowledge to perform precision tweaks that will breathe new life into your digital marketing strategies.In this episode, we cover:✨ Ways to Quickly Identify Red Flags in Campaign Performance  [03:01]✨ Strategies for Testing and Improving Your Campaigns✨ Tips for Enhancing Landing Page Conversion Rates [13:58]__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@jenzaiadimartile.comJoin the Facebook community → https://www.facebook.com/groups/marketscalegrow
Released:
Apr 13, 2024
Format:
Podcast episode

Titles in the series (100)

Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. ⁣Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! ⁣⁣After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. ⁣⁣Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers & data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. ⁣⁣I hope you'll join me on this journey!