Are you getting tripped up in the "how" of business? Well, it's time to shift your focus from the tactics, operations, and strategies to the most critical factor of all - the "who". That's right, by understanding your target audience, you can create more personalized and effective strategies that will take your business to the next level. So, let's forget about the "how" for a moment and dig deeper into the "who" of social selling.    In this episode, Kristen is talking about shifting your focus to the who of your business rather than the how so that instead of spiraling into frustration and confusion, you can ask yourself the right questions to meet your goals and gain clarity.    Here are a few highlights from today’s episode: How to shift your mindset from the how of business to the who  How identifying the who can help you create valuable content  Why hiring a team helps you stay in your zone of genius  Who do you need to bring onto your team   Introducing the Social Selling Leadership School: A 12 week Advanced Leadership Certification program for Network Marketers. This program was designed to give you everything you need to be a confident and transformational coach for the people you serve and help your team get massive results. This is the ONLY Coaching Certification program built specifically for the social selling market. Act now - enrollment for the Fall Session is about to close. Click here to register.   Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https:/Kristenboss.com/question   Connect with Kristen:   If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com