Growing a direct sales business, or any business, isn’t going to feel amazing every day. There will be hard days, uncomfortable moments, and painful lessons. But in order to show up consistently and grow, we must learn to work while we feel discomfort. As humans, our default mode is comfort. It’s our survival mechanism--our brains are simply trying to keep us safe.    If you want to achieve the big goals you’ve set in your business, you have to learn how to feel uncomfortable in the process. Despite how much your brain tries to keep you from feeling it!    Key takeaways:   Why failure feels terrifying The sneaky way your brain keeps you from feeling discomfort 3 typical responses to discomfort that hold you back What does it mean to ‘allow’ discomfort What would happen if you were willing to feel all the negative emotions and show up in your business anyway? The 2 words you are choosing to think that stop all of your growth How hiding behind ‘noble’ choices is ruining your forward momentum   For show notes and more visit the episode webpage:    https://www.kristenboss.com/disciplined-discomfort-ep-21/   And if you’re ready to learn the simple process to running your social selling business online, you have to check out Kristen's new program! The Social Selling Academy:  www.thesocialsellingacademy.com