On today’s show, Kristen will discuss what exactly is a personal brand and why it is important in today’s market and online culture.  You may ask yourself, “Do I really need a personal brand?” Yes you do!    More and more business models are moving in the direction of online social selling because people will buy from people they trust and know.  Kristen describes how you can develop your personal brand to help your client or potential client feel connected with you.    For more information about Kristen, go here. To join Kristen’s Social Selling Academy, join here.