The Know, Like, Trust factor is all the rage these days. If you’re selling anything online you know how important it is to gain the confidence of your audience. But what do you do when you’re dealing with two different customer types in one group?    As a network marketer, you have a unique position where you’re addressing both buyers and builders. And this unique position can cause some anxiety and confusion about how to craft your messaging on social media in order to not sacrifice one for the other.   This week, Kristen is shedding some light on how to cross the so-called divide between buyers and builders, and how best to solve for the problem of creating confidence in both groups in one fell swoop.   Check out this week's key points:   The difference between buyer’s confidence and builder’s confidence Why you shouldn’t use ‘industry jargon’ when addressing your buyers in the audience How your belief in yourself as a leader can create or destroy confidence in potential builders Why addressing objections can build confidence in converting buyers to builders   In order to gain the trust of your buyers (and builders), you must first trust yourself and your ability to serve your audience. If you have low belief in yourself, your products, or your ability to grow leaders, that will shine through in your messaging. Remember that selling is a form of service. You’re serving your audience by providing the solution to their problem. And that alone can help you on your way to gaining their confidence   If you’d like to join the launch party for Kristen’s new book, Pivot to Purpose: Leaving the Toxic Hustle Culture Behind,  you can click here to join the list and order your copy today.   Thanks for listening! Do you have a question about network marketing? Kristen can help! Drop your question here, and she just might answer it live on the podcast: https://Kristenboss.com/question   Connect with Kristen:   If you’re ready to learn the simple process of running your social selling business online, you have to check out Kristen’s live group coaching program! The Social Selling Academy: www.thesocialsellingacademy.com   Interested in Kristen’s exclusive mastermind for six-figure earners in the network marketing industry? Get all the details and join the waitlist here. Do you have a business full of customers and almost no builders? You're in need of a reboot! Learn the three skills you can learn that will completely change your recruitment game. Check it out here.