Topics covered and questions you’ll uncover during this episode:The “person is the brand”Reputation = referralsWhat's the important and powerful part of your brand?How do you make a person feel when they interact with your brand so they remember you?How do you build your reputation in the right ways to make it easy for clients to refer your brand?What’s behind this idea of “buying and selling”?Crafting and asking for the best testimonialsHow do you make clients feel special?Learn about Lesley’s “Espresso Effect Model” methodology“Can’t Miss” momentsPearl in an oyster brand craftingWords and actions and what they mean to the individualBrand and reputation definedHow do you make it easy for someone to refer you (especially in the high-net worth, affluent luxury real estate markets)?How to keep yourself on someone’s radar and make it more about them?How do you project your brand and do it consistently and stay authentic?Resources mentioned within episode:Walking Tall WebsiteLesley Everett’s websiteConnect with Lesley on LinkedInWalking Tall Book