Topics covered and questions you’ll uncover during this episode:Why “segmenting” your email list is key for sending the right marketing messages to the right people, creating a bespoke experience, and getting better resultsThe importance of understanding technology’s role in facilitating the customer or client experience, and why it’s still essential to provide excellent face-to-face communication and serviceHow to think about the content you create and share, and how to create content that’s actually useful for your email listA simple approach to getting started with online content and marketing if you aren’t posting or creating content strategically already, whether you want to do it yourself or outsource the workResources mentioned within the episode:Tobe AgencyThe Luxury Market ReportThe Institute for Luxury Home Marketing