There are many people dissing SEO on Twitter and LinkedIn. Should you disregard it because you’re not going to rank anyway? Or should we go back and learn the basics of it?In this episode, Jordan West interviews Tanner Scott, an SEO expert and the Founder and CEO of Ranksey. They talk about all things SEO, some of the big mistakes you’re making on your site, and actionable items that you’re going to be able to do right away.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODECustomer value optimization allows you to be more efficient and leads to cheaper new customer acquisition.What some companies are doing wrong with their SEO is a lack of focus on content marketing in general. The cornerstone of an SEO strategy is being able to write about things your target audience is searching for and tying that back to your product offering. Another big website mistake is the lack of attention to collection pages.When users land on a page, they need to see what they should do next based on what their needs are.FAQ sections are important.Create more specific product names and descriptions.Make sure you get good social proof. Include your target keyword on your URL slug and make it as short as possible.People and processes are the two things that you have to get right if you want to scale your business.Recommended Tool:Data Feed Watch  https://www.datafeedwatch.com Recommended Book:Traction by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Today’s Guest:Tanner Scott is the founder and CEO of Ranksey Digital Marketing. They help eCommerce brands scale by helping them increase the customer value of their store and lower their Customer Acquisition Cost.  Connect and learn more about Ranksey here: Website: https://www.ranksey.com This episode’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.Get 50% off the first 3 months with a 14-day free trial. If you’re advertising on TikTok you can also get up to 5k in credit with TT (pays for over a year).Start here: https://try.knocommerce.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.Get the latest strategies, tips and case studies sent to you weekly by signing up for the free Secrets to Scaling Newsletter. Also, get first access to our Founder-Only Slack channel, our CMO Dashboard to plan out your marketing efforts and so. much. more.‘Join the Beta:https://www.secrets.upgrowthcommerce.com/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast