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Ep 296: Gain More Visibility Through SEO With Jordan West

Ep 296: Gain More Visibility Through SEO With Jordan West

FromSecrets To Scaling Your Ecommerce Brand


Ep 296: Gain More Visibility Through SEO With Jordan West

FromSecrets To Scaling Your Ecommerce Brand

ratings:
Length:
15 minutes
Released:
Feb 8, 2022
Format:
Podcast episode

Description

One of the interesting things that e-Commerce store owners hardly think about and invest in is SEO or Search Engine Optimization.In this episode, Jordan West talks about effective e-Commerce SEO strategies for 2022. He shares some tips on how to rank higher, get free traffic, and continually build a brand. Listen up and ace the SEO game.KEY TAKEAWAYS FROM THIS EPISODENext to Google, the second biggest search engine in the world is YouTube and after that is Amazon.Setting up your Google Analytics correctly is very important. You need to have Google Search Console set up.Great paid and free tools to use for checking the SEO on your website: SEMrush, MozBar, Surfer SEO, Keyword.io, and the Screaming FrogFor keyword research, it's all about figuring out what people are searching for that they would then go to your site for.Have big collection pages that own the authority.Make sure that you're using only one H1 tag. It should contain the page's main keywords.Keep your page titles under 60 characters.Keep your Meta descriptions short, into the point, and under 155 characters.Include your keyword in the page URL. Make sure that your images have descriptive alt text and file names.Add Schema markup to get Rich Snippets.Book quick wins appointment here:https://www.mindfulmarketing.co/quickwinsConnect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/We’re proud to have this month’s sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply
Released:
Feb 8, 2022
Format:
Podcast episode

Titles in the series (100)

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!