Whether you're a die-hard Klaviyo fan, a Sendlane advocate, or still undecided, Jordan's unbiased insights will provide you with valuable information to help make the best choice for your business.In this episode, Jordan West takes on the ultimate battle royale – Klaviyo vs. Sendlane. He shares his own experiences and insights, offering a transparent and valuable comparison of the two platforms. As a special treat, he also provides a glimpse into the world of software, discussing the importance of choosing the right tools for your ecommerce business. Listen and learn in this episode!Key takeaways from this episode:The impact of customer support on the overall experience and efficiency of using a platform, and the significance of swift and responsive customer service.The role of pricing models and how they can impact the overall cost and scalability of using an email marketing platform.The value of ongoing development and the ability of a platform to adapt and innovate, as well as the importance of integrations and ease of use for email marketing and automation.The importance of taking a holistic approach when evaluating software, considering factors such as reporting, analytics, and functionality, as well as the significance of the company's vision and approach.The impact of proactive guidance and support from the platform provider, especially during times of industry changes or transition. This emphasizes the role of personalized and hands-on support in decision-making.Recommended link:Sendlane: https://www.sendlane.com?fpr=8qg3mKlaviyo: https://www.klaviyo.com/MailChimp: https://mailchimp.com/Amped.io: https://www.amped.io/Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growThis episode’s sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase. OneClickUpsell is the original upsell app for Shopify, and it’s highly-profitable upsell funnels have already made half-a-billion dollars (that’s BILLION with a “B”!) in additional revenue for their users! Don’t miss out on another dollar in free upsells. Learn more here: OneClickUpsell Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more, click here: upgrowthcommerce.com/grow