In this episode, Jordan speaks with Dan Hauber of Wright Bedding, who fearlessly created his own high end niche in the mattresses and bedding market - at a time when everyone else was targeting the low end market.They talk about how Dan Hauber and the company marketed their own brand by being the first ito high end quality mattresses to customers who were willing to invest more for quality products. The company's growth was not explosive at first, but they achieved steady growth capitalizing on the huge revolution of Direct-To-Customer selling. Dan Hauber also shares the company's highs and lows, and how he makes digital marketing work for his company.Find out more about Dan Hauber's Wright Beddings at:https://www.wrightbedding.com/https://www.facebook.com/wrightbedding/Listen to our previous interview with Mike Michalowicz , author of Profit First here: https://podcasts.apple.com/ca/podcast/ep-23-profit-first-author-mike-michalowicz-how-to-profit/id1480733021?i=1000457548902Do you feel frustrated trying to scale your business online?Do you wish there was an easier way?Get the Profitable E-commerce Marketing Blueprint: https://www.mindfulmarketing.co/blueprint Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline