From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Donald "Don" Miller is an American author, public speaker, and business owner. He is the CEO of StoryBrand, a marketing company. He is also an author of personal essays and reflections about faith, God, and self-discovery. His first New York Times bestselling book was Blue Like Jazz and his latest book is called Marketing Made Simple. Top 3 Value Bombs 1. Here’s a formula for creating a mission statement: “We will accomplish X by X because of X.” 2. Wealthy people think that the company exists to make money so they can buy something that makes more money without working. 3. As you create new products, know its profitability. Also, ask if it will confuse the audience on what problem you’re intending to solve in the marketplace. On-Demand Courses to Help You Grow a Business - Business Made Simple Sponsors HubSpot Starting your year off strong and accomplishing goals like increasing revenue and faster growth starts with the right selling tools. And for that, there’s the all new Sales Hub from HubSpot! Head to HubSpot.com/sales to try it for free Airbnb Have you ever considered hosting on Airbnb. Your home might be worth more than you think… Find out how much at Airbnb.com/host CBDistillery With over 2 million customers and a solid 100 percent guarantee, CBDistillery is the source to trust for pure, effective CBD products! Visit CBDistillery.com and use code FIRE for 20 percent off